Lauren Parish :: New Media Portfolio
About Design Web Marketing Media photo.html
About Me

{Below are some samples of marketing and promotional materials :: click link to view larger image}

Firefox Ads
Firefox Browser Advertisements -- These ads are a set of 3 different sizes (728x90, 160x600, 300x250) promoting the download of the Firefox browser. Currently, this ad runs on several newspaper websites across the country.

Programs used: Adobe Flash, Adobe Illustrator, Adobe Photoshop.
     
Aabree Coffee Company Valentine's Day Email Aabree Coffee Company Valentine's Day Front Page Aabree Coffee Company Valentine's Day Email & Front Page -- This promotion was created for Valentine's Day and consisted of both a front page design and an email campaign. The focus for the email was the sale, but it was important that the front page not have the sale on it. For this to be successful, I carried out the design on both the email and the front page so the customer would see the a conistent theme from email to site.

Programs used: Adobe Illustrator, Adobe Photoshop, Macromedia Dreamweaver.
     
Whole Latte Love Latte Art Video Contest Email Campaign Whole Latte Love Latte Art Video Contest Front Page Whole Latte Love Latte Art Contest Email & Front Page -- This promotion was created to advertise a Latte Art Video Contest and consisted of both a front page design and an email campaign. The focus for the email was of course the contest and winning an espresso machine as a prize. For this to be successful, I carried out the design on both the email and the front page so the customer would see the a conistent theme from email to site. In both cases it was important to showcase products around the focal point to spark purchases.

Programs used: Adobe Photoshop, Macromedia Dreamweaver.
     
Whole Latte Love Latte Past Orders Email Whole Latte Love Recent Orders Email

Whole Latte Love Past Orders Email & Recent Orders Email -- This promotion was an email campaign that was done through segmenting out our email list. One email went to customers who havent ordered from us within a certain amount of time. The other email went to customers who had recently placed an order with us. Each had a unique focus of products, taglines, and different coupon codes. This proved to be a great way to reach out to customers on a unique level.

Programs used: Adobe Photoshop, Macromedia Dreamweaver.

     
Aabree Coffee Company Memorial Day Email Aabree Coffee Company Memorial Day Front Page

Aabree Coffee Company Memorial Day Email & Front Page -- This promotion was created for Memorial Day weekend and consisted of a red, white and blue themed front page and email campaign. I used the colorful FrancisFrancis! branded espresso machines to use in the front to carry across the red, white and blue theme with a memorial day image in the background. The email also had an iced latte recipe that I photoshopped some whipped cream and berries into glasses we wanted to promote.

Programs used: Adobe Photoshop, Macromedia Dreamweaver.