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Lauren Parish

Lauren Parish

Web & Publications Manager

I am a creative professional with considerable experience in higher education generating and disseminating educational and marketing materials across a wide range of platforms. I have a drive for creativity and a reputation of being highly organized with a strong attention to detail.

Work Experience

Rochester Institute of Technology
Image Permanence Institute

Web & Publications Manager
2008 - Present
  • Develop and oversee all digital and traditional marketing materials, as well as presentations, to adhere to university branding standards
  • Create and manage website content across seven unique web properties
  • Work with key stakeholders to manage the development and delivery of projects on time
  • Provide best practices for consistent messaging and brand awareness
  • Manage social media accounts with thousands of followers across multiple channels to engage core audience
  • Plan out and create content with input from subject matter experts to distill complex information into creative stories
  • Integrate core content into current social media trends to engage followers and keep content fresh
  • Analyze post engagement trends, website analytics, and email campaign tracking to correlate marketing effectiveness
  • Collaborate with a diverse team of research scientists to design polished on-brand content for various publications
  • Manage online surveys to report to granting agencies on the collected data
  • Work with external vendors for printed material and web development

Gatehouse Media

Graphic Artist
2007 - 2008
  • Created Flash advertisements for local newspaper websites around the country
  • Responsible for all print and web-based design within the corporate office and local properties

Whole Latte Love

Web Designer
2006 - 2007
  • Designed promotional web material on a regular basis for largest online retailer of espresso machines under tight deadlines
  • Responsible for multiple ongoing projects, mainly the implementation and design of new websites and images for the products contained within
  • Created and executed ongoing marketing strategies and designs for email campaigns

Rochester Institute of Technology
Information and Technology Services

Web Designer
2005 - 2006
  • Designed user interface for the myRIT web portal
  • Worked with Rochester-area CEOs and RIT to create ExploreRochesterIT logo and website

University of Rochester
Laboratory for Laser Energetics

Web Developer
2003 - 2005
  • Designed and implemented websites in HTML and CSS
  • Responsible for ongoing website maintenance
  • Worked with research scientists for content and vision

Education

BS New Media Publishing

Rochester Institute of Technology
2001 - 2006
Concentration in Digital Media with a minor in Communication

Proficiencies

Top Skills

Leadership

Leadership

I successfully lead groups in official and unofficial capacities to complete objectives. I enjoy leading multifaceted and diverse teams through projects starting from vision, through design, and delivery.
Accountability

Accountability

I pride myself on being able to plan out and manage multiple projects at once with several independent budgets and timelines. I always deliver on time with high quality output. I effectively communicate via a variety of platforms.
Technical

Technical

Comprehensive knowledge of Instagram, Facebook, YouTube, LinkedIn, Twitter, and TikTok platforms. Extremely proficient in Adobe Creative Cloud software. I enjoy learning new tools as technology continues to evolve and pick up new skills quickly.

Skills

SOCIAL MEDIA EFFECTIVE COMMUNICATION EDITING DESIGN ANALYTICS
HTML/CSS EMAIL CAMPAIGNS ONLINE SURVEYS CROSS-PLATFORM PUBLISHING

Get in Touch

I'm always interested in hearing about new opportunities.

I can help with the following:

  • Managing social media
  • Photo and video editing
  • Web design and development
  • Print publications
  • Branding

Drop me a line at lauren@laurenparish.com or call me at 585-766-0584