Lauren Parish

Senior Web Specialist

I am a creative professional with considerable experience in higher education generating and disseminating educational and marketing materials across a wide range of platforms. I have a drive for creativity and a reputation of being highly organized with a strong attention to detail.

Work Experience

University of Rochester Medical Center

Senior Web Specialist
2024 - Present
  • Responsible for gathering requirements, architecting, developing, testing, optimizing, and managing website content and structure for URMC’s public-facing websites
  • Provides strategic insight and support in answering client business needs and challenges
  • Assists in the development of public-facing web properties that are innovative, drive measurable engagement, and are built from a user-centered perspective

Rochester Institute of Technology
Image Permanence Institute

Web & Publications Manager
2008 - 2024
  • Developed all digital and traditional marketing materials, as well as presentations, to adhere to university branding standards
  • Created and managed website content across seven unique web properties
  • Worked with key stakeholders to manage the development and delivery of projects on time
  • Provided best practices for consistent messaging and brand awareness
  • Managed social media accounts with thousands of followers across multiple channels to engage core audience
  • Planned out and created content with input from subject matter experts to distill complex information into creative stories
  • Integrated core content into current social media trends to engage followers and keep content fresh
  • Analyzed post engagement trends, website analytics, and email campaign tracking to correlate marketing effectiveness
  • Collaborated with a diverse team of research scientists to create polished on-brand content for various websites and publications
  • Managed online surveys to report to granting agencies on the collected data
  • Worked with external vendors for printed material and web development

Gatehouse Media

Graphic Artist
2007 - 2008
  • Created Flash advertisements for local newspaper websites around the country
  • Responsible for all print and web-based design within the corporate office and local properties

Whole Latte Love

Web Designer
2006 - 2007
  • Designed promotional web material on a regular basis for largest online retailer of espresso machines under tight deadlines
  • Responsible for multiple ongoing projects, mainly the implementation and design of new websites and images for the products contained within
  • Created and executed ongoing marketing strategies and designs for email campaigns

Rochester Institute of Technology
Information and Technology Services

Web Designer
2005 - 2006
  • Designed user interface for the myRIT web portal
  • Worked with Rochester-area CEOs and RIT to create ExploreRochesterIT logo and website

University of Rochester
Laboratory for Laser Energetics

Web Developer
2003 - 2005
  • Designed and implemented websites in HTML and CSS
  • Responsible for ongoing website maintenance
  • Worked with research scientists for content and vision


BS New Media Publishing

Rochester Institute of Technology
2001 - 2006
Concentration in Digital Media with a minor in Communication


Top Skills



I successfully lead groups in official and unofficial capacities to complete objectives. I enjoy leading multifaceted and diverse teams through projects starting from vision, through design, and delivery.


I pride myself on being able to plan out and manage multiple projects at once with several independent budgets and timelines. I always deliver on time with high quality output. I effectively communicate via a variety of platforms.


Extremely proficient in Adobe Creative Cloud. Most notably Photoshop, InDesign, Illustrator, Acrobat, and XD. Experience with Kentico, Drupal, WebStorm, Gitlab, Google Analytics, and SiteImprove.